10 Tips for Obtaining Insurance Leads
Those with excellent people skills will find that the insurance industry offers opportunities for success and wealth. An insurance agent who is knows his or her product and connects with interested persons can easily earn a six-figure salary. Those interested in being successful in insurance sales should consider the following 10 tips for obtaining insurance leads.
1. Go with those you know. Friends and family can offer some of the best prospects for insurance leads. Friends and family know people who trust them. This trust often extends to others. People are willing to do business with companies and individuals referred by people they trust.
2. Attend special events. Events such as health fairs and wedding shows are excellent venues for meeting people who need insurance. People who attend health fairs are concerned about their personal health and the future. A health fair provides opportunities for individuals to learn about all types of services without feeling coerced into making quick decisions. They can pick up literature, review it and follow up with the insurance vendor if they feel that the product is a good fit. A wedding fair or show is another appropriate venue to set up an exhibit to generate leads. Couples who are getting married are good prospects because they usually in consolidating their policies, including life, homeowners, and automobile insurance.
3. Small business owners can also use help with finding the appropriate insurance products. It is sometimes difficult for a start-up business to find affordable health and life insurance coverage for employees. The right insurance company can put together a package that might lead to a new business owner becoming a customer for life.
4. Social networking sites can be links to insurance prospects. People who frequent social networks often share information about plans about events such as marriage, plans to move, and other life changing activities that bring about a need for new or more insurance coverage. Professional social networks are a good choice because users often share news about their companies.
5. A job fair presents another opportunity for finding insurance prospects. Generally, people who attend job fairs are recently unemployed or have been unemployed for a while. It is risky for unemployed persons to be without health insurance for long periods of time. The insurance agency that provides temporary insurance at an affordable price may find good prospects that will purchase additional insurance products once they start back to work.
6. Sponsoring an event or helping fund a good cause is an excellent way to meet prospects. In tough economic times, many non-profit agencies need sponsorships for various events. Even a modest donation can make a big difference, and can keep an insurance agent or company’s name in the minds of persons who maybe affiliated with the organization receiving assistance.
7. Reaching out to new high school and college graduates is a way to generate leads. Many high school graduates move out of their parents’ homes, and work full-time rather than attending college. Recent college graduates need their own insurance. Both groups are good prospects for automobile, life and renter’s insurance, since it is customary to rent an apartment when one is just starting to live independently.
8. Recent immigrants are prospects for those looking for insurance leads. An insurance agent can help immigrants find coverage to meet their needs, be it automobile, life, or insurance to cover a dwelling or its contents.
9. Become an expert. Local newspapers often look for people to write articles on topics of interest to the public. This is a good way to connect with the public. Articles can provide education on topics such as how to choose insurance products and what certain insurance terminology means.
10. Join a community organization. Service organizations and community groups are usually much in need of volunteers to help with events, fundraising and other activities. Joining an organization puts an insurance professional in touch with people who have connections to hundreds of other individuals.