You can't make money insurance recruiting
unless you mail almost all aces
let us show you how to discard all the losers.
Over
800,000 Insurance Agent Losers & Rising
Recently this article
could have been called 600,000 insurance agent losers. However the insurance
agency system constantly hires massive amounts of insurance agents new to
the business. I suggest that all states be mandated to put a recruiting
freeze of new agents for 4 years. Next I suggest ALL agents under 4 years
experience be fired. You would still have plenty of insurance agents, and
lose only 17% of the current agents after 4 years. We would then have a
very knowledgeable and qualified insurance agent core.
We will show you why there are at least 800,000 insurance agent losers . By
the term loser we do not mean that the agent is himself a loser. Instead it
means that mailing this agent is a money loser to your recruiting campaign.
Smart insurance recruiters go exclusively after agents that already have a
license. These recruiters include Brokerage General Agents, Insurance
Company marketing departments, independent marketing organizations,
insurance wholesalers, regional recruiters and lead marketers.. The
smartest ones want established agents with over 4 years of experience.
“You can’t make money
recruiting unless you mail a lot of insurance aces”
Ws develop and maintain
precise agent recruiting list selections. The slightly over 1,400,000+
national insurance agent database utilizes our 25 years experience
extensively. We won't have you mailing out the whole list, instead you be
working on a much smaller list and tossing out loads of discards Your deck
of players economically is reduced slightly over 59%. In other words if your
recruiting budget was $5,000, now it would be a little over $2,000. This
leaves room to do another mailing.
Nation wide this calculates to eliminating around 825,000 life, annuity, and
health agents, and leaving roughly 575,000. In addition, from the good agent
side you temporary need to remove another 100,000 with undeliverable
addresses or no zip+4. The result is an insurance agent list loaded with
profitable kings, queens, and aces. For a state, regional, or national
brokerage firm, or independent insurance marketing organization, or an
insurance company, our hand picked selection stacks the odds in your favor
Let your competitors continue to ante big money into the pot, hoping for an
occasional winner.
We challenge you to find a firm offering compiled insurance lists that does
more work. We provide an established agent list matched to your services.
800,000 insurance agents in 15 categories to
never mail.
As a recruiter of
already licensed agents, “Are these the agents you want to mail, or would
you like us to discard them from your agent mailing list? Our established
methods save you thousands of dollars in printing and postage costs alone,
Here’s the agents we try to eliminate.
1. State Farm, Farm Bureau, AAA, Liberty National,
Liberty Mutual.., Progressive, and many more similar multi-line agents. In
many states, this style of agent often comprises from 20% to 30% of the
total licensed department of insurance agent names. Also the agent’s company
contract strongly frowns on dealing with any other insurance companies.
2. The dominant agent media, television advertising giants, like Geico.
Gerber, AARP, and Progressive Insurance Company style agents. They use
Television advertising agent media to overwhelming and persistently sell
their products. To sell the products, they need lots of agents
headquartered usually in each state. Since they are multi-line licensed to
sell car, fire, life, etc, they are in insurance department files received.
3. The lesser know telemarketers who effectively use agent media means of
either television, direct mail, or phone calling to sell senior life,
Medicare supplements, mortgage life protection, and child life policies to
parents and grandparents. Like the above, there are thousands of them
actively licensed, yet totally captive to their company.
4.Tens of thousands of agents are licensed to sell life, health, auto, home,
boat, and commercial liability insurance, However they rarely ever use their
life or health license. Instead they almost exclusively sell auto, fire,
homeowners, and business casualty policies. When they do happen to sell life
insurance, it is also placed with their multi-line insurance company(s).
5. The next group of agents are starting to become a rare breed. Inside of
major poor inner city neighborhoods, and some southern states, you have
debit agents working a set cash pickup route. They individual go to a
policyholder to collect premiums, service them, and try to sell them more
life insurance. They are highly loyal to the insurance company that employs
them.
6. Here's a big one! Hundreds of thousands of newly licensed life and health
agents with under 4 years experience. These agents were hired to sell life
insurance work for one of the large career life insurance companies. They
are intensely captive to the insurance company that is providing them with
an income subsidy to help them survive. These agents are often struggling
and juggling bills to ensure they continue to put groceries on the table.
Its truly survival of the fittest. as over 85% of them will not survive the
first 18 months. Give the survivors sufficient time to achieve experience.
Then you might present them with your career change offering or brokerage
product. Remember that these insurance agents have a very small base of
insurance clients.
7. Between 60% to 65% of investment stockbrokers that work for a large
"wirehouse" stock brokerage firm, possess a life insurance license. The
wirehouse has, under the radar screen, specialty contracts set up with a few
life insurance companies. Their stockbrokers almost uniformly place all
their life and annuity business with these recommend companies. We believe
only those who have reached outside this set company base to sell life and
annuities are worthy of making our preferred list.
8. There are numerous agents the insurance department still deems "active",
but they may have dropped out before the next renewal period. Since all
state department of insurance offices do not use a one year renewal
practice, some names appear active even longer. Removing as many of this
group of no longer currently active agents is very hard but also very smart.
9. Quite a few experienced agents leave the business or retire but are still
listed "active" for another reason. Each renewal period the state insurance
commission sends the insurance company a list of agents that want to receive
a renewal fee. The renewal fee may vary for $5.00 to upwards of $30.00 per
agent. In a state when an insurance company has 1,000 contracted agents, and
the fee is $5.00, it is more cost effective to just renew all agents at
$5,000.00. This will bypass the time to examine records. list changes, and
properly fill out the required state mandated form for each correction. The
insurance bureau then continues to regard these agents as active. We have
seen retired or disabled agents remain "active" in the eyes of the state
insurance department for up to 12 years. When we locate these, their names
are coded not active.
10. This we call this "the widow conspiracy". As close to 85% of insurance
agents are male, and go through at least a semi-stressful career, frequently
they leave behind a widow. The insurance contracts they wrote may contain
provisions for lifetime renewals commissions. These renewal buildups on
successful agents can amount to a handsome amount of "pension" income.. The
approximately 400 life, health, and annuity insurance companies licensed in
each state do not check the obitituary columns, plus they are rarely
notified when an agent becomes deceased. Do you really expect a widow to
return checks back to insurance companies, instructing them not to send her
any more money? No, she won't tell them, nor will she rarely announce (in
fear) by mail any insurance solicitations notifying them of her husband
passing on. She sure doesn't want the well to dry up. Make a phone call
though, and she wants to get you off the phone, "My husband died 5 years ago
and the list you are using is terrible". When we find these former agents,
we quickly code their names for permanent removal..
11. We give high priority attention removing agents in this next category.
The quickest way to get a telemarketer or recruiter off the phone is too
tell them you are no longer in the business. We check these agents against
our agent database, and sure enough, 50% are active and represent an average
of 3 insurance carriers. We code them out permanently, even if they are
still active. If they give one recruiter a hard time, chances are they lie
to you as well when you contact them. Another big shake off is "He hasn't
lived here for years, or never sold insurance.. Let them be, it’s their
loss, not yours.
12. When our database records show an agent still only licensed with one
carrier, and over 6 years experience, we consider them unreceptive or too
loyal to their one insurance company. We use another code on these so they
do not appear on your agent list.
13. There are an enormous amount of agents that leave a career agent company
to either go to another career agency or venture out on their own.
Unfortunately the address of the company they are leaving is the address on
their insurance records. Less than 10% of these agents go to the post office
and properly letter for letter, number for number, fill out that green
change of address form properly so insurance mail will now go to their new
location, Their old company knows the best way to handle agent solicitations
to these agents... trashcan them! When we are notified they are wrong we
code the agent "x', meaning in limbo until we receive another address.
14. Credit life agents from car dealerships are removed along with as many
insurance home office insurance employees as possible.
15. Hundreds of thousands of agents are in this category. (1) agents do not
inform the state insurance department when they move (some departments
charge them up to $50.00 for filing an address change! (2) agents change
their business addresses more frequently than most residents do (3)
insurance departments do not get awards or employee pay raises for
maintaining their records to the highest level of accuracy possible. In fact
some insurance department lists are near 25 to 30% undeliverable! We are
constantly receiving notice of thousands and thousands of addresses
undeliverable and working daily to either change the old address to a new
one. If we can not, we code an agent "x'. This means being put in the limbo
bin to wait if a new address comes up. In cases where a good address is
later found, the agent is promoted back up. and only to our lists where the
agent is qualified to make the grade.
Agents Insurance Marketing USA, Inc. has been providing refined agent
recruiting lists for over 25 years. We could have made a lot more money (at
the expense of unwary recruiters) by leaving around 1,400,000 life health
agent names in our lists. Instead we offer you slightly
over 440,000 agents. We
initially get paid less, but we are rewarded by your repeat business and
referrals. Over the years, the use of honesty and deep
agent analysis has paid off for us very well. In fact that's why our
minimum order is only $225.00
If you found this information helpful or have any comments or
suggestions, feel free to contact us.
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