Why Our Marketing Research Rates CALIFORNIA Insurance Agents as #2  
 

2nd best means how we rank the state for agents that broker insurance cases. What a great marketing opportunity this provides not only for recruiting but for outside product sales. California insurance agents were analyzed over and researched beyond normal boundaries to prepare this direct marketing report. We closely evaluate our immense insurance database, looking for trends, statistics, and figures. When looking at California Department Insurance Agents, we determine many of the 120,00 broker business. This means agents who willing place business outside their primary company or are independent.

We match up this information with the demand from our clients: insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers,  independent marketing firms, and state managing general agents. Next we factor in economic, demographic, and educational data. Last, and certainly not least, we evaluate feedback received from recruiting firms that previous marketed to California insurance agents. 

California is an amazing close runner up to Florida as the ideal recruiting state. California insurance agents rank as champion in this category. That is the ratio of total licensed agents to those that independently broker of insurance products. California insurance agents are overwhelmingly open minded to offers from insurance advertisers. The experienced California insurance agents are keen to above the ordinary products to broker the prime products to their clients. 50.000 insurance brokers call California home.

The number of supersized career life agencies with 50 to 350 agents is surprisingly small in California. Especially when comparing it to other larger states, and in particular the New England area states. The factor 0f less large career agencies keeps agent turnover distinctively lower than normal. Also in California metropolitan southern areas, traffic congestion plays a major role. This directly effects how far an agent will reasonably travel to reach a client. It also effects their office locations, attending a seminar, or feeding the gas tank.

This has a rebound result. The amount of personal producing General Agents in California, that are home based far exceeds all others. This distinct characteristic is especially true in the metro Los Angeles area. The majority of California General Agents have worked their way into the top earning brackets of insurance salespeople,

For recruiting California insurance agents there are two areas where top agents are not relentlessly pursued. The first is the Central area, which we distinguish as zips 930-939. Second, less competition of recruiting California insurance agents is the northern part of California, zip sectional centers 940-960.  These California insurance agents do not receive the extensive telemarketing, unwanted email blasting, faxes, or dull mailings their southern counterparts are overwhelmed with.

An extraordinary number of California agents are ideally receptive to at least checking out our advice.. However to retain your producer, your product must remain strong. In turn your sales marketing letter for obtaining agent leads to recruit must be superior.  Of course maintaining a strong agent relationship is unmatched for retaining agents when competitors are hunting down your best producers.

The unique reason California agents make you money. Look at the average cost of owning a home in just about any up and coming area of California. Compare these housing costs to some upscale cities in southern states, or even Texas. The price is often triple!  It is now estimated the 1/3 of the homes in the Metro L.A. dollars sell for a million dollars or more. This means that California insurance agents require being successful, it’s a matter of survival.  California agents need to make money and lots of it. Translated to production, it provides an unparalleled need to write mighty premiums and app after app. A treasure chest for recruiting experts seeking profitable rewards.

On the reverse side, look at the less experienced and mostly captive California insurance agents. If the newly recruited California insurance agent ends up making $30,000 or less during their four years, count him gone. Even in today’s housing economy, in 6 months or less time he could have "flipped a house". This means finding a rundown house in a rising neighborhood, modernizing the kitchen and bath, and making some additional repairs. If done properly, making a net  $40,000 to $50,000 profit is not unreasonable. With the huge base of older homes in poorer condition, there is no lack of inventory in "flipping a house", twice a year. How many California insurance agents do you know that net over $50,000 their first year? (It won't take a calculator to figure out). A good reason to forget the rookies, and go for the pros.

With over 50% of the agents residing in the largest 5 counties, concentrating recruiting on the other counties will increase your results. TIP: The Metropolitan Los Angeles area, zips 900-919, receive over 60% of our order requests. Leave L.A.  The exception is when your sales marketing letter to California insurance agents is not for contracting agents, but for selling them products. Lists can be segmented to reach only the most affulent areas.
The largest counties in California are Los Angeles, Orange, San Diego, San Bernandino, Santa Clara, and Riverside, with the first 5 counties comprising 50% of the population.

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