Direct marketing mini course in
writing action words sales letters

Part 4 of the writing sales lead letters mini course

Direct Marketing Sales Letters, Delivering the Knockout Punch

These are the final two steps. Now we go for the response jugular. Squeezing out the reply you want for success. Consider investing three hours to develop your sales letter, with writing, reviewing, and rewriting. It’s especially true when you send your message to an audience of over 1,000 prospects. If there is not a skilled writer on your staff, use these 12 steps to climb the latter to reach your effective writing ability.  If this guide still isn’t working, hire a professional copywriter. Get the maximum mileage, as receiving quality feedback is your primary concern.
 
 
Simplify everything in your advertising. Simple, clear copy is easy to read and understand. It propels your customer to the decision point without hesitation. After you've written your copy, edit it for simplicity and clarity. With a little effort, you will see how splitting a long sentence into 2 is easy. Use lots of 1 and 2 syllable words. Paragraphs need only to be a few sentences. This is especially important when using tri-fold advertising pieces or postcards.

 Put the magical power of using power words and power phrases to work for you. You need to knock your readers’ socks off. Right  away. That means using power words or a power phrase in the headline. As soon as your direct mailing piece is opened, the clock starts clicking. The clock usually stops after just a few seconds. Why? You lost your prospects interest. A few lines read, and if your prospect is not emotionally charged, the rest of the letter will rot in the garbage.

To turn the key, and get started, here are a few of the igniting power words and power phrases we have put together. This is a short stack of the power words. Value, valuable, values, vault, venture, venturesome, verbalized, verify, veteran, vibrant, vibrating, viewing, vigorous, visualized, vital, vitalize, vivid, voiced, and volunteered. Some additional power words include: wandering,  wanting, warning, wealth, wealthy, weathered, weird, weirdness, whispering, whiz, widening, wildfire, willpower, win, winner, winning, withdrew, withstood, wizard, won, wondering, worked, working, worthwhile, worthy, written, wrote, yearning, yield, yielding, yourself, zest, zoom, and zooming.

As for some power phrases, you might use a couple of these. You deserve the ultimate, you have never seen, you will never have to worry, your money is refundable, your one-stop source for, your reply is confidential, yours for the asking, yours free If you act now, you would never guess, yours free today only, zero money outlay, and zero risk. Your direct marketing sales letter success rates using these guidelines and tips should show a dramatic improvement. You deserve the best tips at zero risk.