State
Rating Guide for Marketing, Recruiting, and Mailing Insurance Agents
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New Mexico, West Virginia, North
Dakota, South Carolina, Maine, Louisiana, Pennsylvania, Montana,
Iowa, and
Idaho
Now we have 10 states that are not earth shattering for
recruiting agents, but ones that should be repeat winners every
time you use a top-notch insurance mail list in mailing these
agents. If you look at the list above, you will notice that the
list does not show any states with extremely high amounts of
insurance brokers, and the list does not contain any tiny
states. That means that merging insurance marketing skills, with
a quality mailing list, puts these states within the budget of
many regional and national brokerage firms, along with the big
wholesalers and insurance companies.
In
these 10 states, trim the
unnecessary fat away to have an excellent agent mail list.
This means no mass mailing, emailing, or faxing. We feel mass marketing
to insurance agents is not only foolish, but in the long run
costly. How many agents respond at the lowest cost is totally
insignificant in an insurance recruiting campaign. What is
important is the quality of the agent that responds, and in turn
does this agents actually becomes proven producer.
Do not measure by "leaders" but by production from contracted
insurance agents.
Here in ranking order. we list the states rated form the best to
worst for
marketing insurance. We start at the top recruiting states and
on a a descending basis lead to those either
the hardest or most costly for recruiting, mailing, or marketing
to insurance agents. Agents insurance marketing does not have a
crystal ball used for predicting. but we doubt if another
insurance marketing report like this one exists anywhere. Our
cost to you is free, with one condition, consider the ability of
Agents Insurance Marketing to assist you with your next
recruiting mailing.
How can we give you a fairly accurate report on best states for
recruiting, marketing, and mailing? Our experience of 23 years,
unlimited research time, and feedback from our clients...
recruiting and brokerage firms and companies like you that have
used our mailing list services. Like each recruiter, each state
also has its own personality, some are very friendly and open to
new insurance opportunities others seem locked in a time zone 5
years behind the most independent thinking states. Many factors,
some of which we will explain, determine how hard to will be to
get the attention of brokers, independent agents, and general
agents to respond to your offer. Concentrating your insurance
agent recruiting and mailing on certain states first may
maximize your marketing budget and ultimate production results.
Take control of your product, get the competitive edge by using our free
insurance marketing resources.
You may want to bookmark this page how for later reference
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Top 3 recruiting states |
Next 7 top marketing states |
10
Very Good states for mailing |
10 Good States |
11 Fair to Good
states |
The 8 bottom States |
Rating = 21
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In the last 5 years
this state has really turned directions for recruiting. Before the state had far
too main insurance agents, with very little experience.
The turnover rate was ridiculous. Everyone
had a rookie cousin in the business, and another
licensed cousin who was promised a high income, but was
rapidly falling by the wayside. This has changed.
The big Northeast/New England career recruiting shops wised up finally,
and closed down shop. As a result there are more semi-independent minded agents
climbing up the success ladder. The numberwilling
to give brokerage products a good look is rising. As
additional competing recruiters are catching on to our advice, get
your piece of the action before it gets too over hit.
The downside is the highly migrant average
household income in this state is $20,000 lower than that of many states where
the big life career companies are based. All factors
considered, future thumbs up. |
Rating = 22
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By the little
recruiting attention this state receives, you would think its hidden on the map.
West Virginia averages only 1/4 to 1/3 the population of the states of Virginia,
Maryland, Massachusetts, and New Jersey, and the agent receives at least 90%
less calls, emails, or mailings. The problem to annuity recruiters is that West
Virginia ranks dead last of all states when the median household income is
examined. The decent senior population, makes it a respectable area for selling
long term care and senior life products.
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Rating = 23
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North
Dakota, for being such a cold state, has one of the
highest percentage of senior age citizens in the entire nation.
This small agent population state, makes finding senior
market agents a great find. Combine that with the warm reception of many
fraternal life insurance agents. Here is the opening for
marketing to agents you health insurance plans.
Howevere, when looking for annuity sales reps, the median family income needs to
be acknowledge. In this sales area, because of sub-par overall
income status, North Dakota would rate lower for
annuity marketing organizations and wholesalers.
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Rating = 24
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Agent reception in
South Carolina, sure lags behind its sister state North Carolina.
Two factors lower this state's recruiting rank. First, its a
state of a lower family income
level. Second, it is also a state with higher agent turnover. If you
target the right agents with the right products at the right time, you will find
the South Carolina is smack dab in the middle. Part of this
is the fact that South Carolina is not given enough recruiting attention.
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Rating = 25 |
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"Little" is the word
keeping this
state from being ranked much higher. Too little number of agents for giving a
seminar, and almost too little to mail. Maine agents, unlike those in most
northeastern states, are receptive to both local, regional marketing firms,
along with far away national marketers and insurance companies. Like North
Dakota, the overall income status is low, but the number of seniors willing
to brave the winter chill is high. A state way overlooked.
Escially true when recruiting firms are looking for agents to sell ltc,
life, and annuities to the senior and near senior market.
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Rating = 26 |
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The hurricane
disaster sent this state hastily rolling 6 spots downward on our recommendation list.
If proper recovery does not come soon, it will plunge even deeper. Many agents have
made a transition to drier states with a better economy. It was already one of
the poorer states, and right now,
many low income people stayed. In New Orleans many with money or job transfer
oportunities moved out.. The surviving agents, with
over 5 years experience, still have a stable client base, or work parts of the
state not affected by the disaster. The good news is that your competition has
pretty much given up on the state. Some of our adaptive,
smart recruiters, tell us that
their current Louisiana mailings are getting the best results ever.
The main reason being is that fearful recruitering competition has retreated.
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Rating = 27 |
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We feel the state
of Pennsylvania keeps the worst insurance records of licensed agents. Are there
really 100,000 or so agents?, absolutely not. And how about the addresses of the
agents. Using addresses the insurance department provides would
deliver in excess of 30% of you mail beiling
undeliverable. This might sound shocking,
but numerous other average state agent address records hover between 20 and 25%
underliverable. Don't trust anybody that says they have a large accurate list of
Pennsylvania agents. Of our years of agent list compiling in Pennsylvania goes
back 21 years. Even our lists,
smaller and carefully refined, certainly are not perfect. Hint:
In Pennsylvania either obtain a small refined list or none
at all. Definitely not the state to mass mail, mass email, or mass
fax! Overall the agents that can be determined to being brokers (placing
business with a outside company) are premier producers. Only the best will do,
especially for target recruiting agents with a knack for annuity and financial related products.
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Rating = 30 |
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Lot of potato
farmers spread out over a vast lot of land for the professional agents to follow
up on. Unfortunately, the number of independent agents and agencies in the
states are not as high as they should be. Although there are quite a few agents
that will place and outside the main company, a life or health app once in a
while. So many could be called semi captive and semi-receptive, instead of
independently receptive.
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Rating = 28 |
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The agent base in
Montana is small, but the geographic area they must cover is immense. The amount
of small independent multi-line, life-health-auto=home agents is beyond normal
proportions. This however is a plus factor.
The majority of these small operations
are independent, representing multiple carriers. They.place their life and health products with a different carrier insurers
receiving their car, home, and
business insurance.
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Rating = 29 |
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Iowa is the home to
many life and health insurance companies, and most insurers like to have a heavy
presence in their home states. So while the insurance company recruiting
pressure is high, that of brokerage and marketing firms is average. It is a hard
city for recruiting wanting to give a seminar. Only Des Moines have enough
quality agents to invite. This means areas like Cedar Rapids, Davenport, and
Souix City are commonly overlooked. The demand for agent recruiting is
slighlty below
what it should be. |
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Rating = 30 |
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Compared to the states of Maryland, New Jersey, and
Virginia, Massachusetts gets a much better recommendation. By no means it is a
"poor" state, in fact the average median income in Massachusetts exceeds that of
Montana by $16,000! With agent turnover not as drastic as nearby states, it
means more agents are progressing into that ideal 4 1/2 year to 12 year state.
From this lot comes many of the prime annuity, life, and health brokers. Stay
out of Boston to increase your results. |
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this report is the exclusive property of Agents Insurance Marketing USA,
Inc. You may not publish or use this information on any other internet
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New
Mexico, West
Virginia, North Dakota, South Carolina, Maine, Louisiana,
Pennsylvania, Montana, Iowa and
Idaho state recruiting
ratings
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reports, or recruiting articles helpful
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