department of insurance divison agents for mailing, recruiting, and marketing

State Rating Guide for Marketing, Recruiting, and Mailing Insurance Agents

New Mexico, West Virginia, North Dakota, South Carolina, Maine, Louisiana, Pennsylvania, Montana, Iowa, and Idaho

Now we have 10 states that are not earth shattering for recruiting agents, but ones that should be repeat winners every time you use a top-notch insurance mail list in mailing these agents. If you look at the list above, you will notice that the list does not show any states with extremely high amounts of insurance brokers, and the list does not contain any tiny states. That means that merging insurance marketing skills, with a quality mailing list, puts these states within the budget of many regional and national brokerage firms, along with the big wholesalers and insurance companies.

In these 10 states, trim the unnecessary fat away to have an excellent agent mail list.   This means no mass mailing, emailing, or  faxing. We feel mass marketing to insurance agents is not only foolish, but in the long run costly. How many agents respond at the lowest cost is totally insignificant in an insurance recruiting campaign. What is important is the quality of the agent that responds, and in turn does this agents actually becomes  proven producer.  Do not measure by "leaders" but by production from contracted insurance agents.

Here in ranking order. we list the states rated form the best to worst for marketing insurance. We start at the top recruiting states and on a a descending basis lead to those either the hardest or most costly for recruiting, mailing, or marketing to insurance agents. Agents insurance marketing does not have a crystal ball used for predicting. but we doubt if another insurance marketing report like this one exists anywhere. Our cost to you is free, with one condition, consider the ability of Agents Insurance Marketing to assist you with your next recruiting mailing.


How can we give you a fairly accurate report on best states for recruiting, marketing, and mailing? Our experience of 23 years, unlimited research time, and feedback from our clients... recruiting and brokerage firms and companies like you that have used our mailing list services. Like each recruiter, each state also has its own personality, some are very friendly and open to new insurance opportunities others seem locked in a time zone 5 years behind the most independent thinking states. Many factors, some of which we will explain, determine how hard to will be to get the attention of brokers, independent agents, and general agents to respond to your offer. Concentrating your insurance agent recruiting and mailing on certain states first may maximize your marketing budget and ultimate production results. Take control of your product, get the competitive edge by using our free insurance marketing resources.

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Top 3 recruiting states

Next 7 top marketing  states

10 Very Good states for mailing

10 Good States

11 Fair to Good states

The 8 bottom  States

Rating = 21

NEW MEXICO

In the last 5 years this state has really turned directions for recruiting. Before the state had far too main insurance agents, with very little experience. The turnover rate was ridiculous Everyone had a rookie cousin in the business, and another licensed cousin who was promised a high income, but was rapidly falling by the wayside. This has changed. The big Northeast/New England career recruiting shops wised up finally, and closed down shop. As a result there are more semi-independent minded agents climbing up the success ladder.  The numberwilling to give brokerage products a good look is rising. As additional competing recruiters are catching on to our advice,  get your piece of the action before it gets too over hit. The downside is the highly migrant  average household income in this state is $20,000 lower than that of many states where the big life career companies are based. All factors considered, future thumbs up.

Rating = 22

WEST VIRGINIA

By the little recruiting attention this state receives, you would think its hidden on the map. West Virginia averages only 1/4 to 1/3 the population of the states of Virginia, Maryland, Massachusetts, and New Jersey, and the agent receives at least 90% less calls, emails, or mailings. The problem to annuity recruiters is that West Virginia ranks dead last of all states when the median household income is examined. The decent senior population, makes it a respectable area for selling long term care and senior life products.

Rating = 23

NORTH DAKOTA

North Dakota, for being such a cold state, has one of the highest percentage of senior age citizens in the entire nation. This small agent population state, makes finding senior market agents a great find. Combine that with the warm reception of many fraternal life insurance agents. Here is the opening for marketing to agents you health insurance plans. Howevere, when looking for annuity sales reps, the median family income needs to be acknowledge. In this sales area, because of  sub-par overall income status, North Dakota would rate lower for annuity marketing organizations and wholesalers.

Rating = 24

SOUTH CAROLINA

Agent reception in South Carolina, sure lags behind its sister state North Carolina. Two factors lower this state's recruiting rank. First, its a state of a lower family income level. Second, it is also a state with higher agent turnover. If you target the right agents with the right products at the right time, you will find the South Carolina is smack dab in the middle. Part of this is the fact that South Carolina is not given enough recruiting attention.

Rating = 25

MAINE

"Little" is the word keeping this state from being ranked much higher. Too little number of agents for giving a seminar, and almost too little to mail. Maine agents, unlike those in most northeastern states, are receptive to both local, regional marketing firms, along with far away national marketers and insurance companies. Like North Dakota,  the overall income status is low, but the number of seniors willing to brave the winter chill is high. A state way overlooked. Escially true when recruiting firms are looking  for agents to sell ltc, life, and annuities to the senior and near senior market.

Rating = 26

LOUISIANA

The hurricane disaster sent this state hastily rolling 6 spots downward on our recommendation list. If proper recovery does not come soon, it will plunge even deeper. Many agents have made a transition to drier states with a better economy. It was already one of the poorer states, and right now, many low income people stayed. In New Orleans many with money or job transfer oportunities moved out.. The surviving agents, with over 5 years experience, still have a stable client base, or work parts of the state not affected by the disaster. The good news is that your competition has pretty much given up on the state. Some of our adaptive, smart recruiters, tell us that their current Louisiana mailings are getting the best results ever. The main reason being is that fearful recruitering competition has retreated.

Rating = 27

PENNSYLVANIA

We feel the state of Pennsylvania keeps the worst insurance records of licensed agents. Are there really 100,000 or so agents?, absolutely not. And how about the addresses of the agents. Using addresses the insurance department provides would deliver in excess of  30% of you mail beiling undeliverable. This might sound shocking, but numerous other average state agent address records hover between 20 and 25% underliverable. Don't trust anybody that says they have a large accurate list of Pennsylvania agents. Of our years of agent list compiling in Pennsylvania goes back 21 years. Even our lists, smaller and carefully refined, certainly are not perfect. Hint: In Pennsylvania either obtain a small refined list or none at all. Definitely not the state to mass mail, mass email, or mass fax! Overall the agents that can be determined to being brokers (placing business with a outside company) are premier producers. Only the best will do, especially for target recruiting  agents with a knack for annuity and financial related products.

Rating = 30

IDAHO

Lot of potato farmers spread out over a vast lot of land for the professional agents to follow up on. Unfortunately, the number of independent agents and agencies in the states are not as high as they should be. Although there are quite a few agents that will place and outside the main company, a life or health app once in a while. So many could be called semi captive and semi-receptive, instead of independently receptive.

Rating = 28

MONTANA

The agent base in Montana is small, but the geographic area they must cover is immense. The amount of small independent multi-line, life-health-auto=home agents is beyond normal proportions. This however is a plus factor. The majority of these small operations are independent, representing multiple carriers. They.place their life and health products with a different carrier insurers receiving their car, home, and business insurance.

Rating = 29

IOWA

  Iowa is the home to many life and health insurance companies, and most insurers like to have a heavy presence in their home states. So while the insurance company recruiting pressure is high, that of brokerage and marketing firms is average. It is a hard city for recruiting wanting to give a seminar. Only Des Moines have enough quality agents to invite. This means areas like Cedar Rapids, Davenport, and Souix City are commonly overlooked. The demand for agent recruiting is slighlty below what it should be.
Rating = 30

 

  Compared to the states of Maryland, New Jersey, and Virginia, Massachusetts gets a much better recommendation. By no means it is a "poor" state, in fact the average median income in Massachusetts exceeds that of Montana by $16,000! With agent turnover not as drastic as nearby states, it means more agents are progressing into that ideal 4 1/2 year to 12 year state. From this lot comes many of the prime annuity, life, and health brokers. Stay out of Boston to increase your results.
Please remember that all information contained in this report is the exclusive property of Agents Insurance Marketing USA, Inc. You may not publish or use this information on any other internet website. Contact us, by email,  if you would like to permission to reprint a portion of the information in a newsletter or magazine. Feel free to print out a copy of this article for our own personal use.

New Mexico, West Virginia, North Dakota, South Carolina, Maine, Louisiana, Pennsylvania, Montana, Iowa and Idaho  state recruiting ratings

 

Review our secret tips: 30+ Ways We Use to Determine the Best States to Recruit In

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