Insurance telemarketing,
phoning lists of insurance agents
has lost its effect.
Where have all the telemarketing firms gone? Many insurance telemarketers
went out of business, because the cost or producing an lead zoomed up.
Insurance telemarketers lost over 70% of the agents they could call during
the last 5 years.
Around 55% of agents are listed under their home phones. Insurance
telemarketers are handicapped by how 50% are removed due to the 3
major do not call lists. Phoning agents on any of these lists could results
in fines exceeding $10,000. The do not call lists effecting insurance
telemarketing are the National Do Not Call List, the State Do Not Call List,
and the Directing Marketing Association Do Not Call List. Trying to keep up
to date if a agent is on any of these do not call lists is not cost
effective, time effective, and fine threatening to any insurance
telemarketing.
The
second reason is the number of unlisted home numbers. In states such as
California and Texas, insurance telemarketers find an unlisted rate up to
40%. To make sense of this, that means combining phones that are not on the
do not call list, not unlisted, and have active current numbers leaves
around 13% insurance telemarketing firms can call out of 55% percent of the
agents.
With business telephone number making up 45% of the agent names, the success
rate of finding phones in higher. The problem here is that you do know the
name of the agency at the listed address for at least half of the agents. A
good matching service will end up with about with about 40% of these that an
insurance telemarketing company can use. That calculates out to 18%,
business phone numbers.
Combining the totals means on average 31% of agents can have an
available phone number. This could vary by state up to 20%. Not comes the
big road block. A phone number has no value unless the agent can be reached.Evaluate
the vast
number of cell phone
numbers that are used by insurance agents, but by law,
may not be used for insurance
telemarketing. What insurance agent does not use his cell phone for
conducting business?
There are now more cell phones in existence
than the old traditional "land line" phones
That's why
telemarketing
by itself is NOT a good option.
Add this fact effecting insurance telemarketing:. A cell phone number
may not be legally sold or rented on a list. What this means to you, is that 55% of all existing phone numbers
are cell phones that can not be called. Add to this that out of the 45%
remaining phone numbers, 31% are eligible to call. When you multiply
this 45% by 31% the answer is 16%. A insurance telemarketer that used to be
able to call 80% of all agents is now legally limited to calling 16%.of all
phone numbers. That results in an 80% cutback..
In reality, it totally blows out agent telemarketing efforts. The cell phone the agent uses constantly for business is
eliminated. A big crushing blow to insurance telemarketing. You have to wake
up with the times. What was good, fairly effective, and cheap is now gone
forever. This leaves insurance telemarketing as is a much lower rate of
effectiveness, whether it is the office or home phone. Of course insurance telemarketing
firms will not tell you that reaching agents by a office or home phone
is close to impossible to do. Therefore the blame always goes to the list,
not to the reality mentioned above. The list of agents was refined and
qualified, what is not good is trying to telephone them. This should be only
implemented for making a few follow-up calls.
WHY DO INSURANCE RECRUITERS NOT WAKE UP?
Because they as a group are cheap. They do not look for the most effective
way, but instead turn to how cheap they can purchase a list and start
calling. 70% of insurance marketers using insurance telemarketing will be
gone within the next 3 years. Are they really smart insurance recruiters or
penny pinching willing to sit all day calling agents. Some they could
hire an in house insurance telemarketer to do for $10 an hour. Recruiters
and marketers, is not your valuable time worth more than $400 weekly, and
would it not be better spent in more advanced recruiting?
BEWARE OF THE MAN
Isn't it true that there is a jerk or 2 or 3 among every one thousand
people? If you make 1,000 insurance telemarketing calls, there is surely a
chance of reaching this jerk. He may have just subscribe to one or all of
the do not call lists, and acts like a flaming fool to you. He feels it his
patriotic duty to blow the whistle, and you innocently end up to a big fine.
You cheap marketing theme just made mass insurance telemarketing an
ineffective high cost mistake. If you have connections, you could of
sent out 5,000 post cards for around $1,700 total.
As an insurance telemarketer be leery of these 4 replies
(1)" he is no longer in insurance" - yet
insurers continue to renew his license,
(2) "he's deceased" - yet the widow will not report him dead to the insurer
for fear of losing all those lifetime renewal checks,
(3) "he has not lived here for years" - yet why does mail keep flowing to
this address,
(4) "he has not been licensed for 5 years" - yet the insurance department
shows him as active.
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