WHY OUR MARKETING RESEARCH, RATES Wisconsin as #6 
 

Wisconsin is the dominant Fraternal Life Insurance Company state. There is a difference between a Fraternal Life Insurance Company and a Mutual or Stock Life Insurance Company. The Wisconsin insurance representatives working for a Fraternal Life Insurance company have a unique style of selling. Their agents, called representatives, offer "certificates" of insurance, instead of polices. Also the policyholders are "members" instead of clients. Likewise the agents are all members of the fraternal organization. The Fraternal Organization holds benefit events for hard stricken members and charities, and may be formed around a common work trade, religion, or life style concept.  Often the main requirement that all fraternal memberships share, is that members purchase a life insurance certificate, and keep it actively in force. More often than not, it is a whole life policy with under $40,000 face value. and also has riders for a spouse or children. Oops, there goes a little known secret with major impact let out.

Fraternal insurance agents are exceptionally brokerage minded.  
The menu of products offered by Fraternal insurance companies for their representative to sell is rather small. For a Wisconsin insurance agent/representative to increase income, he needs to sell more policies. Who better to sell to than these same fraternal clients. But often he turns to a higher commission brokerage minded insurance company (like you?).  His clients are often are in need of retirement plans or annuities, along with the full line of health insurance plans. Wisconsin is not a poor state. It has a healthy family income with a median of $55,750. There are a wide range of industries supporting the economy. The farming communities are well known, and the words "union" and "employee benefits" are rarely heard around the small industrial shops. This all means, that insurance of all types presented to the correct agents has a receptive audience.
.
More recruiting positives. The state of Wisconsin is overlooked, it can handle more recruiting solicitation. Plus over 10,000 Wisconsin agents that have already contracted with at least one outside carrier. This is a good substantial statistical figure for a national brokerage marketing firm or insurance company to consider. Next, an insider secret, the average number of "brokerage" companies a Wisconsin insurance agent is licensed with, far exceeds the national average. Many of these same 10,000 agents will be signing a contract with another insurer within the next 6 months. Your carrier should be the very next one they consider licensing with.

Almost one third of Wisconsin Insurance agents are located in the three largest counties. ANOTHER TIP: Career life agents, broker less business than fraternal agents. Add to this that career life agencies are more likely to be located in larger counties (denser population areas). Want to increase your results and save money? Target the areas where the agents are likely to be more receptive and more loyal. What might seem amazing is that we rate Wisconsin insurance agents the sixth highest, yeat the recruiting demand puts the state as #36. Either many recruiters are doing themselves a big disfavor by not attempting the recruiting of Wisconsin insurance agents, or our 23+ years of experience is all wrong. We believe in our opinion, and if you job is to get results, you should believe the same.
 

Wisconsin insurance agents were analyzed over and beyond normal boundaries in preparing this marketing report. We closely evaluate our immense insurance database looking for trends, statistics, and figures. Then we look at Wisconsin insurance agents as to how many brokers they have. We closely match this info to the demand from our clients: insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers,  independent marketing firms, and state managing general agents. Next we factor in economic, demographic, and educational data. Lastly we consider the feedback received from recruiting firms that mail Wisconsin insurance agents. In all, we consider over 30 factors.

Please remember that any charts or analysis compiled by us, are the exclusive copyright protected property of Agents Insurance Marketing. The information here and any reports may not be used on any other internet sight. You are provided the right to print out this for you own personal usage.. For article or magazine usage, contact us.

LARGEST COUNTIES OF Wisconsin INSURANCE AGENTS